What we’ll do
Understand Your Customers
We’ll undertake extensive market research to better understand your local catchment area and existing customer base. Using this information we’ll chart key demographics, identifying the likes and habits of your target market, allowing us to create a tailored marketing plan that will suit your specific market and tenancy mix.
Deliver a Full Digital Solution
We’ll demystify the online marketing environment, keeping your centre up to speed with the latest developments in digital communications and social media.
We’ll design, build and maintain your website, including SEO and SEM management, generating compelling monthly e-newsletters to keep tenants up-to-date.
We’ll connect your tenants, customers and local community through high quality online profiles and vital social media platforms, creating and sharing captivating content to drive online engagement and grow digital buzz around your centre.
Engage your Community
We know that your local community is the heart of your centre, so we’ll work with you to build a strong and lasting relationship with your centre’s local community through centre activations, sponsorship opportunities and social media campaigns. We’ll generate a sense of goodwill and connection within that community, building trust and loyalty towards your centre.
Create a Calendar of Centre Events
We’ll develop a calendar of creative and distinctive small to large-scale activities designed to add value to your customers’ shopping experiences and encourage longer stays. These events will be tailored to your customer base and actively promoted through signage in your shopping centre and communications on your website and social media platforms.
Manage Promotions and Advertising
We provide a full promotions and advertising management service including planning, booking and the implementation of campaigns across press, radio, television, social media, online and outdoor advertising.
Regular Tenant Liaison
We’ll get to know your tenants, helping them to establish their digital profile on the centre website while encouraging them to be involved in events and promotions. Regular communications regarding recent and upcoming marketing activities will remind them of your ongoing commitment to their success.